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Link Building or Back Linking is a Search Engine Optimization (SEO) practise designed to Get Your Website ranking even quicker with search engines such as Google/Yahoo/Bing and many others.
Link Building is achieved by registering your Website with High Ranking Free Online Directories, with the aim of getting a free listing for your Website and most importantly a link back to your Website from the Directory that the Search Engine Spiders can follow back and index your Website. This practise can really make a difference to how high your Website will Rank.
You can of course do the Link Building yourself, but there are some pitfalls to be aware of:
Link Building can be quite an ordeal for the novice, as most Directories require "Keywords" and SEO friendly descriptions for your Website, also as these are Free Directories you can expect a call from their Sales Department trying to upsell you to Premium listings, once they have your telephone number and email this can become a nightmare.
21st Century can do this on your behalf, shielding you from the sales calls and emails, as well as correctly formatting the listings for maximum effect.